But his name doesn’t pop up on the Google trends list after 2017, since by that point, search volume for Trump had plateaued. After the election, interest in Trump remained high. They focus on growth rather than total volume, and in this dataset, trending terms gauge year-over-year growth.Ī good example is Donald Trump, who popped up in the news cycle during the 2016 presidential campaign. Trending searches are terms that have recently spiked in popularity. Volumeīefore diving in, it’s worth emphasizing how top trending searches differ from popular searches, which are measured by sheer volume. data and hand-selected their top picks, which are featured in the graphic above. Our editorial team dug through hundreds of top trending search terms from global and U.S. This graphic, using data from Google Trends, goes back 20 years and highlights some of the top keyword searches since 2001. Because of its dominant market share, Google holds a vast archive of keyword searches that, when analyzed, provide an interesting glimpse into the key themes that have captured the world’s attention over the years. Today, Google processes about 3.5 billion searches per day. For decades, Google search has been a go-to source for many when looking up directions, keeping up with the news, or seeking information on new and unfamiliar topics.
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